The CEPA Strategy and Action Plan (2019–2024) was adopted at the MOP10 and aims to provide the communication and education tools (skills, templates, materials etc.) to raise awareness of the importance of the EAAF so that people will participate in activities that contribute towards the conservation of migratory waterbirds and their habitat that will benefit the community and contribute to sustainable development.

The key actors for implementation of this CEPA strategy include those working at the Flyway, national and sites level. These include governments, site managers, multilateral environment agreements, technical and academic institutions, development agencies, private sector groups, non-governmental organisations and local communities.

The Secretariat encourages Partner countries to translate the CEPA Strategy and Action Plan into their languages.